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Media / Selected work

Content &
photography.

I create photography and films for brands, products and live experiences, from concepts and storyboards through to shooting and final edits.

Download content résumé

01 / Featured case study

PegGrid.
Content in context.

Partner · Content creation & brand marketing
July 2025 – Present

A PegGrid coffee station photographed by Cas Gao in warm window light

I plan and produce product and lifestyle content for PegGrid, connecting creative ideas with the way products are presented online.

My role
Concepts, storyboards, shoot direction, photography, video editing and publishing.
Selected result
Approximately 17K and 7.2K likes on selected PegGrid Reels.
Partnerships
Coordinated collaborations with approximately 50 creators. Their films are credited separately.
Explore the full case study

In practice / Brand film

Every passion, organised.

View the original Reel

An Instagram trend adapted into a before-and-after product story, showing the change from equipment on the floor to a complete PegGrid gear wall.

The goal
Show the storage system in use, with the range of equipment it can hold as the focus of the story.
My contribution
I completed the production independently: concept, shot planning, lighting, filming and editing.
The creative idea
I adapted Instagram’s “master of none” trend to the idea of having many interests and needing a place for the equipment that comes with them.
The deliverable
A finished 720 × 1280 vertical brand film, approximately 11 seconds long.

Shot sequence

  1. Set up the problem.

    Open on boards, helmets and storage boxes gathered on the floor, with “master of none” on screen.

  2. Reveal the change.

    Cut to the completed PegGrid wall, showing the same mix of interests organised vertically.

  3. Let the result read.

    Finish on a second view of the storage setup so viewers can take in the equipment and layout.

Lighting & edit

The lighting treatment is bright and natural, keeping the white panels and dark equipment readable.

The edit uses a short before-and-after structure: a recognisable trend at the opening, followed by the organised-wall reveal. The final piece is approximately 11 seconds in a 9:16 portrait format.

Outcome

The completed film was published on PegGrid’s Instagram. The original Reel is linked here and the film is included in the brand-film collection below.

Play the finished film · Sound starts muted.

02 / Commercial films

PegGrid films.

Explore @peggrid

03 / Commercial photography

Product &
lifestyle photography.

Product details, lifestyle setups and campaign imagery.
Photographed by Cas Gao.

Coffee corner in the lightPhotography / Cas Gao
Snowboard storagePhotography / Cas Gao
Basket installationPhotography / Cas Gao
Hook detailPhotography / Cas Gao

04 / Live & personal work

On the road.
Under the lights.

Motorcycles, trackside action
and live performance.

In practice / Commissioned photography

Live music, for the organisers.

View the photography

Invited by event organisers to photograph Song Dongye (宋冬野) and Miserable Faith (痛仰) live in Sydney.

Digi Hive Music · 27 September 2026

Song Dongye

Organiser-commissioned concert photography in Sydney.

ACY Live · 21 March 2025

Miserable Faith

Organiser-commissioned concert photography in Sydney.

The goal
Document the live performances through stage portraits, performance moments and atmosphere.
My contribution
On-site photography for the organisers, followed by image selection and editing.
Outcome

Completed two organiser-commissioned concert photography assignments. Selected live-performance photographs appear in this portfolio.

Voice & guitarLive music
Light & silhouetteLive music

Personal photography

On the road.

City portraitMotorcycles
Autumn rideMotorcycles
In black & whiteMotorcycles

05 / Personal films

Personal films.

Motorcycles, movement
and everyday stories.

About / Experience

The person
behind the work.

I’m Cas, a Sydney-based creative and PegGrid partner working across content, photography and online retail. I bring a practical approach from the initial idea through to delivery.

About Cas

Content & photography

Download my résumé · PDF

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