Creator collaboration@wadi.travelsCreator-produced video · Instagram ↗
Brand case study / 01
PegGrid.
Bringing a modular storage brand to life through content, product development and a store built from scratch.
Selected outcomes.
~50
Creators involved in promotional collaborations I coordinated through PegGrid.
17K
Approximate likes on a selected PegGrid Reel. Another received approximately 7.2K.
100+
Store orders recorded during the June 2026 EOFY promotion.
Selected examples
The work,
in practice.
The context
A broad role.
A connected process.
Since joining PegGrid as a partner in July 2025, I’ve built the Shopify store from the ground up and worked across product photography, video, promotions and creator collaborations.
My responsibilities also include product development, packaging and supplier coordination. This project connects the creative work with the practical decisions behind presenting and selling products online.
What I do.
Creative production
Develop concepts, storyboards and shot plans. Direct shoots, photograph products, set up fill lighting, edit imagery in Lightroom and Photoshop, and produce videos in DaVinci Resolve.
Shopify & search
Build and maintain the store, product pages, copy and imagery. Work on keywords, metadata, FAQs, internal links, structured data and page speed, with indexing checks in Google Search Console.
Creator partnerships
Initiate creator and brand collaborations, coordinate promotional content on partner channels, and build relationships that support brand awareness and orders.
Product development
Design accessories in Blender, prototype with Bambu Lab 3D printing, and work with China-based manufacturers, packaging suppliers and export logistics providers.
Store operations
Manage listings, pricing, inventory, order processing, dispatch, customer enquiries and returns. Lead seasonal promotions and work on email marketing.
Through my lens
PegGrid
photography.
Product details, lifestyle setups and campaign imagery.
Photographed by Cas Gao.
Partnerships / Selected work
Creator collaborations.
Creator collaboration@trellmitCreator-produced video · Instagram ↗
Creator collaboration@charlesgoreoutdoorsCreator-produced video · Instagram ↗
Creator collaborationGear room setupCreator-produced video · Instagram ↗
Creator collaborationAssembly & organisationTwo-part creator video · Instagram ↗
Partnerships
with a purpose.
I initiated and secured promotional collaborations with approximately 50 creators, including NRL player Latrell Mitchell, as well as brand partnerships with BCF, Alton and Zorali.
BCFAlton
I brought these partnerships together, with creators and brands promoting PegGrid on their own social channels without charging a promotional fee. Their content introduced PegGrid to audiences on our partners’ social channels.
Brand collaboration
Alton × PegGrid.
A collaboration I initiated and coordinated for PegGrid, shared through our partners’ social channels.
Joint Instagram post by Alton and PegGrid.
View the Instagram postFrom idea
to product.
I design and develop a range of PegGrid accessories, from concepts and prototypes to manufacturing coordination and Shopify listings. The three products shown below are selected examples of my work.
I also designed all-paper protective packaging and smaller, lighter parcel configurations to maintain cushioning, reduce plastic foam use and help lower shipping costs.